Sarthak FM starts its 2nd radio channel in Odisha. After Bhubaneswar/Cuttack, now Rourkela station is operational. With the punch line ‘Ethara Jamila’, Rourkela city has started tuning Sarthak on 91.9 FM.
Sarthak started transmission of the channel from today itself. Whole day the Bhubaneswar station is relayed in Rourkela. Whether Sarthak will plan separate programs for Rourkela or the same program will be relayed, is a question now.
Readers may be aware that, Sarthak is playing 100% Odia songs. As there is a huge number of Non Odia population in Rourkela, the strategy may not work to make the station popular.