Leading social organisation Outreach is going to start ‘My Radio’ campaign. The campaign aims to promote radio listenership in the country.
Radio lovers are encouraged to click selfies with their own radio set and mail it to firstname.lastname@example.org. Later the photos will be uploaded on social media with hashtag #myradio #outreach. One hundred lucky selfies will win 1 radio set each.
“On the occasion of National Broadcasting Day, 1000 such selfies will be uploaded on social media”, Chief of Outreach Subrat Kumar Pati said. “This campaign will increase love for radio among youngsters using smartphone” he added.
My e parichay has extended its support to the campaign as digital identity partner. On the other hand Radio Bhubaneswar is the radio partner and Latest Odisha News is the media partner of the campaign.