Upcoming 91.9 Sarthak FM still waiting to start its broadcast.
This will be the fourth private FM station of twin city Cuttack-Bhubaneswar. As per information, the licensing process is in final stage. The test transmission is to start after getting license. Most probably first month of New Year will witness first broadcast of 91.9 Sarthak FM ethara jamilaa.
After success in Music, Television and Movie industry, Sarthak has entered radio industry of Odisha. In phase 3 part 1 FM bidding, Sarthak has got 2 FM license to start its radio station in Cuttack/Bhubaneswar and Rourkela. Sarthak has its own archive of 10,000 Odia songs. As per its founder Sitaram Agrawal, Sarthak FM will concentrate on Odia content. This will be the first 100% Odia FM station.
All 3 existing FM channels are operating from Bhubaneswar and transmitting from Prasar Bharati tower at Cuttack. But Sarthak FM studio will operate from Cuttack.
The studio set up is ready. Some experienced radio professionals has joined the channel. Radio listeners are waiting for its launch.
(Photo courtesy: Facebook@ RJ Swati @Sarthak FM)